Our quest for adverts
Adverts are an integral part of marketing your business and require careful thought. They can be placed in a multitude of publications and should be targeted towards your market sector.
The design of an advert is critical to give you the best possible coverage by creating striking, well thought out artwork that will make your message stand out.
There are often a lot of adverts on one page, so getting an advert that is visually appealing and well laid out will allow you to get your message across quickly and grab people’s attention which will entice them into absorbing your all important information.
When placing adverts it is best to continue publishing so that it gives your marketing campaign a prolonged boost. Often companies think that just placing one advert in a publication will work wonders, when in reality there should be a series of adverts, or at least repeated ads to increase your exposure for the campaign to have a more profound effect.
A lot of publications have a weekly or monthly life span, so unless you repeat your ad placements they may only work for the life of the publication you are advertising in.
I am happy to create a series of related ads or teaser campaigns to keep your message fresh and generate interest.
I feel that teaser campaigns generate a lot of interest in a marketing campaign and are a fun way to illustrate what you have to offer. They keep your customers intrigued and wanting to know more. Once you have them hooked on an idea you then end the campaign with all the information they’ve been waiting for.
Having a series of related ads also adds an element of diversity to keep people captivated and reduces the possibility of customers getting bored with seeing exactly the same advert placed everywhere.
Another important type of ad to consider these days, is an online ad. These can be created in a number of different ways to help create much-needed online exposure. I’m here to help with all your animated banners, social media artwork or any other digital advertising. Social media is a superb platform for advertising and raising your business profile. Get in touch if you’d like striking Facebook (or any social media) profiles, cover images, banners or ads.
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